The
Herrmann Brain Dominance Instrument is the world's leading
thinking styles assessment tool. It helps you to understand what
makes you and others 'tick' by identifying thinking, learning and
communication styles. Understanding your thinking style
preferences gives you a new perspective of yourself and others you
interact with everyday. It helps you to achieve a greater
appreciation of how you think, learn, make decisions, solve
problems, and communicate, and why you do these things – and
others – the way you do.
The
HBDI™ was developed and validated by Ned Herrmann whilst he was
working within the General Electric Corporation. He pioneered the
study of the brain within the field of business and as a result,
created the HBDI™ and the organising principle behind it, Whole
Brain Technology.
Based
on over 20 years research, the HBDI™ has been the subject of
many independent validations - many dissertations and scientific
papers have been published on it.
How
Does It Work?
The HBDI™ is a
120-question diagnostic survey, the answers to which indicate your
thinking style preferences – the degree to which you prefer a
particular way of thinking. The survey measures preferences rather
than skills.
The
foundation of the HBDI™ is the individual profile (see
opposite). The quadrilateral shape shows your brain dominance
i.e., left or right-brained and identifies which of the four
thinking styles you prefer? The profile shape shown opposite shows
someone who is predominantly right-brained with a preference for
creative thinking, communication, interpersonal skills, organising
and planning. This profile is typical of many personnel and human
resource professionals including teachers, as well as those whose
job requires and understanding and ability to think and work with
many different types of people.
The
profile provides a very clear and simple 'language' - verbal and
visual - in which to explain cognitive strengths and weaknesses as
well as many issues at both personal and
corporate levels. As such, it can be used very effectively in team
building, communication, project management, change management and
to explore corporate culture. It also provides useful additional insights when
sensitively used as part of a recruitment process in order to
recruit the right people into the right jobs.
Brainstorming & Facilitation
Let us stimulate your brain to get you thinking in one of our fun and productive
thinking sessions!
What
Are The Benefits For Individuals?
Your
personal thinking preferences influence your communication,
decision-making, problem solving, and management styles. Understanding
your thinking style preferences gives you a new perspective of
yourself and others you interact with everyday. It will help
you to:
discover
what makes you ‘tick’
understand why you think what you think and do what you do
identify
your primary thinking style(s)
understand how you think/work under pressure
explain
why you communicate better with some people than others
develop
your power to influence and persuade
This
personal insight enables you to unlock the full power and
potential of your brain so that you can be a more effective and
efficient thinker, learner and communicator.
What Are The Benefits For Business?
Every
organisation is a 'whole brain' in that all four thinking,
learning and communication styles are represented and active
within the business. Peak performing organisations know how to
harness and develop these mental preferences in order to optimise
the thinking and communication both internally and externally. Specifically,
the HBDI™ helps businesses to:
tap
into the corporate ‘whole brain’ to improve performance
and productivity
build
peak performing teams that think and work well together
effectively
manage organisational diversity
create
a common ‘language’ for understanding each other
help
senior management teams (including Board level) work together
more effectively
improve
the effectiveness of advertising and marketing campaigns by
understanding how
customers/consumers think and communicate
harness
and develop leadership skills
improve
internal and external communication
recruit
the right people into the right jobs
increase
job satisfaction
HBDI® is the registered trademark of
Herrmann International
The
Herrmann Brain Dominance Instrument
The HBDI™ is a
120-question diagnostic survey, the answers to which indicate your
thinking style preferences – the degree to which you prefer a
particular way of thinking. The survey measures preferences rather
than skills.
