Our Innovation Audit measures the four
key elements of innovation: Strategy, Culture, Process and People and consists of a comprehensive analysis of the performance in all four areas:
“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Sun Tzu
Research reveals that only 30% of all innovation in business is strategically driven (Source: Mckinsey). This implies that 70% of all innovation is ad-hoc i.e., it arises from the accidental discovery of a new opportunity or is highlighted by a problem to which a solution must be found.
There are two main reasons why companies don't innovate, even if it's stated as a key value in their value statement:
1] they don't know how to innovate
2] they don't understand the importance of innovation
Often times, it's a combination of the two.
We work with our clients to ensure that they do more than just pay lip-service to 'Innovation'. We work closely with them to define a compelling innovation strategy
which will identify and prioritise the key
focus areas. We also provide recommendations as to how they can create a Culture of Innovation which will facilitate:
- leadership committment to innovation
- collaborative innovation teams
- company-wide willingness to contribute ideas and solutions
- fast decision-making
- tolerance of failure and risk-taking
- proactive ownership of ideas
If you want to make innovation a core part of your corporate agenda, contact us today to discuss how we can help.
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