The Thinking Business is an accredited consultant of the Herrmann Brain Dominance Instrument (HBDI) and is the UK's #1 HBDI consultancy. We are licensed by Herrmann International to administer the HBDI psychometric tool and produce individual and team profiles. 



 

To watch a short introductory movie about the HBDI, click here.
 

The HBDI profile provides insight on what makes you 'tick' by identifying your brain dominance and thinking style. It can also be used to understand how teams think and work together.

We provide HBDI profiles for individuals and teams. 

We provide several HBDI in-house training courses (details below). We can also design and deliver customised HBDI workshops depending on your specific needs. Simply contact us to discuss your requirements. 

Call us on +44 (0)1483 243624 for details

In addition to providing feedback to individuals and teams on the HBDI profile, we provide the following services:

Customer Insight - Brain Dominance Analysis

By understanding how your customer thinks and how they make their purchasing decisions, you can create relevant brands, products and marketing campaigns that positively influence how they think about your brand, their attitudes and their buying behaviours. Using the Hermann Brain Dominance Instrument, we can analyse your customers to develop a psychological profile and segment them on the basis of their thinking and communications styles.

This insight can then help to shape your marketing strategies and develop highly effective brand campaigns and activities.

Brand Mentality

Just as customers have a mentality, so do brands. In the same way that we can develop a psychological profile of your customers, we can do the same for your brands.